A quantitative researcher familiar with user experience research.
Work Experience
Business Data Analyst | 2022 Nov - Present
Established an holistic and machine learning approach for Direct carrier billing
(DCB), used LightGBM model to find the probability of default of customer and
applied MRMC methodology to look at the optimally adjusted credit line for each
group of customers.
Built web crawler to generate SEO blog post ideas of smartphone and grew website
traffic ,which is an increase by 8.3 times.
Acted as the consultant of the company's Test & Learn platform, designed and
conducted A/B testing projects.
Conducted analysis on customer behavioral and digital data to discover opportunities
for improvement and evaluate potential business value.
SUtilized analysis to enhance the customer acquisition strategy through the
segmentation of customers.
Stockfeel
UX Designer | 2022 Jan - 2022 Npv
Conducted usability testing sessions to study users’ interactions and task-doing
performances in mobile devices.
Refined the information architecture of website using wireframes to
iterate ideas
Ran evaluative research project to identify issues in current user flows
CommonWealth Magazine Group
User experience and data analytics intern | 2020 Jul -
2021 Jan
Develop card sorting experiments to find appropriate information architecture
Create user data analysis through google analytics and tableau for operational
reporting of platform
Build a scalable web crawler with selenium and python