Portfolio: Raymond Hsu

A quantitative researcher familiar with user experience research.

Work Experience

Senior App Growth Product Manager | 2024 Jan - 2025 Mar
  • Managed Apple Search Ads according to ROI standards and collaborated with Apple and third-party platforms to increase downloads of PhotoDirector, PowerDirector and Vivid Glam. Improved PhotoDirector iOS ROI from 91% to 118% in the United States and from 73% to 145% in Germany
  • Executed a summer in-app sale campaign PhotoDirector iOS resulting in a 19% WoW revenue increase, with a notable 45% growth in Japan.
  • Drove record-high weekly revenue for PhotoDirector by designing a Christmas campaign, boosting iOS revenue by 22% and Android revenue by 18% WoW.
  • Used Tableau API with python to automate data retrieval, reducing manual updates times by 30%

Business Data Analyst | 2022 Nov - 2024 Jan
  • Established an holistic and machine learning approach for Direct carrier billing (DCB), used LightGBM model to find the probability of default of customer and applied MRMC methodology to look at the optimally adjusted credit line for each group of customers.
  • Built web crawler to generate SEO blog post ideas of smartphone and grew website traffic ,which is an increase by 8.3 times.
  • Acted as the consultant of the company's Test & Learn platform, designed and conducted A/B testing projects.
  • Conducted analysis on customer behavioral and digital data to discover opportunities for improvement and evaluate potential business value.
  • SUtilized analysis to enhance the customer acquisition strategy through the segmentation of customers.

Stockfeel

UX Designer | 2022 Jan - 2022 Npv
  • Conducted usability testing sessions to study users’ interactions and task-doing performances in mobile devices.
  • Refined the information architecture of website using wireframes to iterate ideas
  • Ran evaluative research project to identify issues in current user flows

CommonWealth Magazine Group

User experience and data analytics intern | 2020 Jul - 2021 Jan
  • Develop card sorting experiments to find appropriate information architecture
  • Create user data analysis through google analytics and tableau for operational reporting of platform
  • Build a scalable web crawler with selenium and python

Data Analytics

  • Design metrics and run A/B tests.
  • Experience manipulating large datasets through R and Python
  • Strong experience in data visualization tool (Tableau, Google Data Studio, etc.)

User Data

  • Conduct the quantitative research independently, such as sampling, questionnaire survey, and SUS scale.
  • Able to leverage qualitative insights into quantitative analysis
  • Knowledge of growth models like AARRR, user segmentation

Data Portfolio

Prospective Customer Analysis

Persona | Vintage analysis | Customer segmentation

Price Testing for PhotoDirector

Competitor Price Analysis | A/B testing

High-risk user prediction model

Machine Learning | LightGBM | ROC Curve